An Amazon Prime subscription is a bit like a closet with too many clothes in it: every once in awhile you discover some new thing you forgot you paid for and are pleasantly surprised by it. Among these things is a video streaming service that features a variety of tv and movies, including some originals. There’s also a nifty thing called a pilot season. Viewers can watch a bunch of different pilots, fill out a survey, and Amazon uses the info to determine which ones will become a full series. Essentially, Amazon has turned their entire subscriber pool into a focus group, a market innovation that gives us one more thing to love about the streaming economy.
The concept already has a few success stories to boast, most notably Transparent, which earned Amazon 10 of its 16 Emmy nominations this year, and it won five last year. The show’s lead, Jeffrey Tambor, not only won the 2015 Emmy for Best Lead Comedy Actor, but the equivalent titles at the SAG and Critics’ Choice Awards as well. (I would argue this show shouldn’t be competing in the “comedy” categories based on its content, but I won’t waste your time with that soapbox right now.) There’s also one of my new personal favorites, Mozart in the Jungle, which won the 2016 Golden Globes for Outstanding Comedy or Musical Series and Outstanding Actor in a Comedy or Musical Series. (Transparent was also nominated in both categories).