Baseball, our national pastime. For a while there, it seemed like baseball, the sport built on tradition, was not going to stand the test of time. With spring training coming to a close, it seems like baseball fans everywhere should optimistically look forward to a great season.
So why has baseball struggled?
For the early part of the new millennium, baseball has had an issue of branding. After the steroid era, the sport was in a real funk. Having to rebuild a brand, and rethink a sport which had celebrated offensive power for at least a decade. Baseball also needed to regain trust. Trust of the many players who were seemingly thrown under the bus during the steroid witch hunts, and trust of the fans who felt they had been cheated and deceived by the league. Almost a decade removed from the congressional hearings and Department of Justice investigations, the sport seems to be leaving the past in the past and a new baseball is emerging.