A new short-story publishing app is changing the way an entire industry does business
As of last count, I have 36 of apps on my Smartphone. Outside of Twitter, Yelp, and Uber, Connu is one of the most valuable. It’s been a particular life-saver during recent cross-country trips, and the audio version serves as a nice companion when I’m out for a walk.
Connu, an iOS and Android app, publishes (Monday through Friday) short stories written by up-and-coming writers who are recommended to the editors by already established writers.
Oh. And it pays them.
In a publishing landscape dominated by websites routinely asking writers–historically not well-known as being a financially stable lot—for free content, it is rare to have an outlet that doesn’t buy into the myth that “exposure” is an even trade for one’s work. (Probably the most recent, brazen example of this is Entertainment Weekly.)
But this is certainly not a 21st century problem. Years ago, Ernest Hemingway counseled friends who were about to launch a new literary journal thusly:
One of the most important things I believe is to get the very best work that people are doing so you do not make the mistake the Double Dealer and such magazine made of printing 2nd rate stuff by 1st rate writers. I see by your prospectus that you are paying for [manuscripts] on acceptance and think that is the absolute secret of getting the first rate stuff. It is not a question of competing with the big money advertizing magazines but of giving the artist a definite return for his work.
First off, the Double Dealer sounds horrible. Good riddance. But secondly, it seems unfortunate that Hemingway’s advice, given almost a hundred years ago when publishing magnates still roamed the earth, is still relevant. Enter Connu—a new, digitally relevant source full of procured, purchased material. If that sounds more like a publishing company than an app, well…that’s because it is.
I recently spoke with Susannah Luthi, co-founder of Connu, who was kind enough to indulge me in a conversation about her experience as a classics major, journalist, and MFA-graduate-cum-techie who decided to schlep herself and her copies of The Aeneid to the San Francisco Bay Area in order to develop Connu. To date, Connu has received recommendations from writers such as Sam Lipsyte, Joyce Carol Oates, Aimee Bender, David Sedaris, Janet Fitch, Wells Tower, and Lauren Groff.