NYC’s DuArt, a post-production lab established shortly after the birth of Mickey Rooney (RIP), recently announced a new partnership with the New York Television Festival, wherein DuArt will provide NYTVF winning alums with free co-working space, and deeply discounted services (color correction, sound mixing, etc.).
DuArt’s initiative is–to the best of my knowledge–one of, if not, the first co-working space endeavor of its kind for television and online content creators. NYTVF partners have been giving out development deals to writers / producers / directors for the better part of a decade now, so the added level of investment in up-and-coming talent is incredibly encouraging, especially considering that newer “channels” like Netflix and Amazon –often heralded as proof of Hollywood’s interest in unknown and emerging talent–are, in many ways, just as inaccessible as any other long-standing network. (Now would probably be the best time to point out that I am not being paid to hawk either NYTVF of DuArt.)
The idea of sharing work space is certainly not a new one, and Silicon Valley (both the show and the locale) has single-handedly made working co-ops like “incubators” a household name. DuArt’s offer is significantly different, in many ways, from an incubator, but it essentially accomplishes the same thing: it places talented, proven creatives together in the same space, and in so doing, takes a (small, but important) risk that the powers-that-be rarely do. It’s also incredibly savvy. Any successful creative that takes advantage of DuArt’s offer, will surely repay the company ten-fold down the line.
As television and film studios continue to be dismantled, expect more moves like this from non-studio entities (think: Coca Cola having an in-house film production company), as relatively unknown artists continue to do more with less–with a healthy serving of collaboration along the way.
And for those of you who know of other efforts like DuArt’s please sound off in the comments!